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JOB RESPONSIBILITIES
Marketing:
Co-operate tightly with related departments, especially with Sales, R&D, etc., to lead and execute proactive/ reactive works/ innovation days/ on-going and new projects smoothly at affiliate level.
Market Analysis & Strategy: Conduct in-depth market analyses using tools like Mintel and Euromonitor to continuously evaluate market trends, identify consumer flavor preferences, and pinpoint strategic gaps. Use these insights to formulate compelling commercial and marketing strategies.
Develop high-impact marketing materials and presentations (PPT/Canva) by using storytelling to convey flavor concepts; and able to travel with sales for presentations as request.
CSI (Consumer Sensory Insights):
Plan, design and implement local proactive and reactive consumer, product and market research studies to provide creative flavour direction and support strategic and client-based consumer insights projects for Vietnam (e.g., concept tests, consumer language probes, benchmarking studies, awareness and usage, product tests, etc)
Assist and support CIMR Asia Leader on regional led strategic projects and Vietnam CSI Senior Researcher on local strategic research and setting direction for actionable learning plans for Vietnam.
Interpret results, provide high quality research output/ communication materials and appropriate recommendations to client groups
Manage research projects with external research partners
Leverage on cutting edge qualitative, quantitative consumer and analytical research tools to provide new insights and generate new product and market ideas locally.
Support development of new methods and global best practices guidelines
JOB REQUIREMENTS
Degree in Marketing, Consumer/Market Research, Food Science, Sensory Sciences or related area
Proven experience in a marketing role
Analytical Skills: Ability to analyze data, understand market trends, and interpret project performance.
Communication Skills: Strong written and verbal communication in both English and Vietnamese for copy, presentations, and stakeholder engagement.
Organizational Skills: Good project management and coordination abilities to manage multiple projects and deadlines.
Creativity: Skill in developing engaging content and innovative marketing ideas.
Consumer Research Skills: Ability to design and execute qualitative and quantitative consumer and product research studies will be an added advantage.
Proactive and Independent Working: Ability to work independently and collaboratively with cross-functional teams.
Team Players
Proficiency in the Microsoft Office suite, especially PPT.
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