Head of Marketing and Communications

 

• Project manage all marketing related school activities to deliver informative campaigns on time and on budget that build brand recognition and respect
• Develop and maintain a network of strategic relationships inside and outside the school, including but not restricted to faculty, local media contacts, multipliers, influencers and education industry opinion leaders
• Lead the creative design, target definition/identification, and triple language execution of marketing campaigns
• Build and maintain relationships with local press contacts across both traditional and digital media
• Support the school in shaping the school’s point of view to our audience across a wide range of education and wellbeing issues through interviews, media releases and other communications
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital sources, including websites and social media
• Supervise projects to guarantee all content is publication-ready
• Develop and maintain a database of multimedia sources on student achievements, faculty, leadership initiatives, local school news and success stories, using information in presentations, mainstream media, on the web, in brochures and in newsletters as required
• Design and drive a well received internal communications strategy that allows families, faculty and all staff to feel a strong sense of belonging at the school
• Craft and execute the optimal Paid Marketing Strategy, involving SEO, Display Marketing, Paid Social (Facebook and local social media), and partnerships with local publisher networks for promotion to drive student enrolments
• Build, prepare and deliver to quarterly and annual budgets for all aspects of the Marketing and Communications function of the School
• Effectively manage the communications team and all external outsourced communications functions

• Bachelor’s degree or above in Marketing or related or complimentary field
• Significant applied marketing experience with a strong digital marketing focus
• Proven knowledge of social media platforms, including LinkedIn, Facebook, Twitter, Zalo, YouTube
• Previous experience of web analytics and inbound marketing tactics for an international, English speaking target audience
• A keen eye for design and attention to detail
• Familiarity with budget preparation and marketing financial forecasting
• Confident written and verbal communication skills with the ability to engage and align internal stakeholders and write copy in both English and Vietnamese
• Flexible and agile working style suitable for a greenfield school operations
• Strong drive for organizational improvements
• Team oriented and spirited
• Prior experience in school marketing is a qualification advantage