Marketing manager

MARKETING MANAGER

COMPANY OVERVIEW
A retail company.
 
JOB RESPONSIBILITIES

1. Devise marketing strategies for the company's brands:
   • Develop short-term and medium-term marketing plans aligned with the company's business orientation.
   • Strategize activities to foster and enhance brand health, tailored to each brand's characteristics.
   • Estimate budget, propose additional resources for plan effectiveness.
   • Reassess communication and marketing plans, suggest suitable modifications.
2. Execute and oversee communication and marketing plans for the brand:
   • Coordinate and implement brand identity and media publications consistently.
   • Manage brand image implementation at customer touchpoints.
   • Monitor communication activities regularly and make timely adjustments as needed.
   • Launch continuous campaigns to boost brand image and product awareness.
   • Establish and manage comprehensive communication channels to maximize reach to Potential Customers.
   • Offer advice on product image design, ensuring compliance with brand identity and consumer preferences.
   • Perform other tasks related to brand image promotion.
3. Coordinate sales promotion activities:
   • Cultivate relationships with partners to enhance brand communication effectiveness, supporting brand positioning and growth, including press agencies, social organizations, media companies, associations, etc.
   • Coordinate planning and implementation of promotional programs, sales support, customer care, and relevant departments.
4. Conduct market research and competitor analysis:
   • Organize activities to monitor market trends, survey consumer opinions, and analyze consumer behavior in the target segment.
   • Conduct research on products and campaigns of competitors in the same segment.
5. Establish, manage, and train department personnel:
   • Build, train, and oversee department personnel activities.
   • Develop and update the department's workflow to ensure efficient internal operations and collaboration with other departments.
   • Regularly evaluate personnel's efficiency, propose rewards, and handle disciplinary matters.

JOB REQUIREMENTS

• Educational Background: Holds a degree from a university with a focus on Marketing, Business Administration, or a related discipline.
• Minimum of 5 years of relevant experience in a comparable role.
• Preference will be given to applicants with prior experience as a TP Marketing professional in fashion retail or consumer goods companies.
• Assertive and decisive in their professional approach.
• Proficient in managing teams and tasks.
• Fundamental proficiency in the English language.

BENEFITS

• Earnings: Highly competitive (Negotiable based on mutual agreement).
• Possibility of salary increment every 6 months; additional 13th and 14th-month salaries.
• Chance to collaborate with significant domestic and international partners.
• Involvement in training initiatives, exchange programs, and international study opportunities.
• Entitled to 12 days of annual leave, in accordance with Labor Law regulations, plus public holidays.
• Participation in domestic and international events, travel, vacations, and team-building activities.
• Access to Company's welfare programs, including benefits on birthdays, sickness, filial piety, and periodic health check-ups.

Apply online or feel free to contact me directly for more information about this opportunity. Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
 
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