The Technical Sales and Application Engineer role is responsible for developing and managing distributor channels and driving sales growth across South Vietnam. The position oversees distributor performance, identifies and onboards new partners, and provides technical support, product training, and sales coaching to strengthen channel capabilities. The role also involves promoting the company’s spraying solutions across the construction, industrial, metal infrastructure, and wood sectors, developing sales pipelines, managing customer projects, and building strong relationships with manufacturers, coating producers, and key industry stakeholders. The position further supports market expansion through technology events, trade shows, value-based selling, and close collaboration with regional teams in China and France.
Responsibilities
Distributor Development & Management
Strategic Planning: Define clear objectives for appointed distributors regarding specific product ranges and market segments
Channel Growth: Identify and onboard new distributors or integrators specifically for the South Vietnam market
Enablement: Provide technical support, product training, and sales coaching to distributor personnel
Marketing & Promotion: Proactively identify new opportunities and organise "Technology Days" with partners to drive group selling. Actively scout relevant industrial trade shows and exhibitions to gather market intelligence and transition the company from attendee to featured exhibitor
Performance Tracking: Conduct periodic performance reviews and develop new spray coating applications to ensure sustainable growth
Sales & Business Development (South Vietnam)
Target Achievement: Meet sales targets for the Southern region by developing existing distributors and promoting the company’s products in the construction, industrial, metal infrastructure, and wood sectors
Value Selling: Implement a value-based selling approach to help customers achieve superior finishing quality and cost savings
Pipeline Management: Develop a robust sales pipeline and facilitate project management with regional peers in China or France
Networking: Establish and maintain high-level contacts within building materials, transportation, wood and furniture manufacturers, and powder and liquid coating manufacturers
Industry Collaboration: Build strong rapport with local and foreign manufacturers of coatings, including powder and liquid coatings, adhesives, and sealants
Requirements
Education: Bachelor’s degree in Engineering or Science; Mechanical or Chemical Engineering is preferred
Professional Experience: 2–5 years of experience in technical sales and support within related industrial fields, such as automotive, transportation, and aluminium building materials
Technical Expertise: Background in powder coatings, adhesives, sealants, spray equipment, or the robotics industry is highly advantageous
Channel Management: Proven ability to manage, identify, and grow distribution channels
Industry Connections: Existing networks and relationships with paint and sealant manufacturers
Language Skills: Fluency in Vietnamese, both written and verbal; proficiency in English is preferred, and Mandarin is an added advantage
Tools: Proficiency in Microsoft Word, Excel, and PowerPoint
Benefits
Annual bonus and annual sales incentive
Private health insurance
Reimbursement of business travel expenses
Mobile phone expense reimbursement
Home-based office subsidy covering broadband and utilities
About the company
A global company specialising in industrial precision spraying solutions. With more than 1,000 employees and an established international presence, the company provides high-efficiency solutions for bonding, protecting, and enhancing products across the automotive, industrial, transportation, wood, and construction sectors. Its focus is on providing efficient solutions that help global customers reduce their total cost of ownership.
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