[Exhibition] Marketing Manager

Location
Hanoi, Vietnam

Company and Job Overview

A global event organisation delivering large-scale international conferences and exhibitions that connect senior stakeholders and drive industry-wide collaboration.

Job Responsibilities

• Lead and roll out marketing activities to promote a major education-focused event in the local market

• Build and implement marketing plans covering pre-event, live event, and post-event phases

• Adapt global marketing strategies to suit local culture, language, and business practices

• Drive attendance and sponsorship interest through multi-channel campaigns

• Coordinate with sales, content, digital, and PR teams to support lead generation efforts

• Manage online and offline marketing assets including websites, email campaigns, social media, and print materials

• Monitor campaign performance, track KPIs, and adjust tactics to improve results

• Oversee localisation of content to ensure consistency and market relevance

• Handle relationships with media partners and support PR activities

• Support event-related marketing logistics such as registration platforms, mobile apps, and networking tools

• Prepare post-event reports and insights to improve future campaigns

Job Requirements

• Bachelor’s degree in Marketing or a related field is an advantage

• At least 5 years of experience in marketing at managerial level, preferably within events or exhibitions

• Strong understanding of integrated marketing campaigns and digital marketing channels

• Hands-on experience with CRM systems, email marketing tools, and social media platforms

• Ability to analyse data and turn insights into actionable marketing decisions
  Excellent communication skills in English, both written and spoken

• Good project management skills and ability to work under tight deadlines

• Proactive, adaptable, and comfortable working in a fast-paced environment

• Strong stakeholder management and cross-team collaboration skills

• Fluent in English communication