The Content Marketing role contributes to the development and delivery of multi-channel content for an established English education provider. Based onsite in Hanoi, the position covers social media, website and campaign content, basic visual and video production, search engine optimisation (SEO), performance reporting, and customer insight analysis.
Responsibilities
Develop ideas for content production and structure articles, images, and advertising content for satellite Facebook pages and the company’s main Facebook page
Produce daily content according to the marketing department’s Facebook page development goals
Create content for advertising campaigns, brand communications, and internal and external communication activities
Update the company website with articles, images, banners, promotional video clips, internal news, and information about periodic events
Produce and publish website articles periodically according to the team’s search engine optimisation objectives
Design simple digital and printed images and materials using Canva or Photoshop
Coordinate or propose concepts for communication materials
Develop scripts for communication videos across Facebook, TikTok, and YouTube
Film and edit simple videos using CapCut or equivalent tools
Support photography and event organisation
Participate in other company activities as assigned by the manager
Develop content for enrolment campaigns, opening ceremonies, and branding activities
Report on content performance, including leads, reach, engagement, inbox activity, and traffic
Monitor messages and analyse customer insights and market trends
Coordinate closely with relevant departments
Requirements
At least 1 year of multi-channel content marketing experience in the education sector
College or university qualification in Marketing, Communications, Journalism, Languages, Education, or a related field
Good writing skills with a clear and logical style that can be adapted for different audiences
Basic knowledge of Facebook, Zalo Official Account, and website content management systems
Experience with content and SEO tools such as Ahrefs, Google Search Console, or keyword research tools will be an advantage
Benefits
Salary negotiable based on skills and experience
Full social and health insurance coverage in accordance with applicable regulations
Annual leave in accordance with applicable regulations
Additional bonuses in accordance with company regulations
About the company
A Taiwanese company in the English education industry with operations across several Asian markets, including Vietnam. The organisation provides English learning programmes and educational materials through an established network of language schools and centres.
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