The Business Development Manager role offers an opportunity to lead sales growth and market development for imported meat and protein products across Vietnam. Based in Ho Chi Minh City, the position combines strategic business development, key account management, commercial negotiations, and close collaboration with international trading, logistics, and management teams.
Responsibilities
Develop and execute sales and business development strategies to increase the company’s market share in Vietnam
Identify, secure, and maintain strong relationships with food manufacturers, processors, retailers, importers, distributors, wholesalers, and foodservice customers
Drive sales growth and profitability across imported meat products, including beef, lamb, mutton, goat, poultry, and offal
Develop new customer accounts while expanding existing business relationships to maximise sales opportunities
Conduct regular customer visits throughout Vietnam to strengthen partnerships, understand business needs, and provide excellent customer support
Negotiate pricing, contracts, and supply agreements to achieve mutually beneficial commercial outcomes
Monitor competitor activities, market trends, pricing movements, and emerging business opportunities across manufacturing, retail, wholesale, and foodservice sectors
Provide regular market intelligence, sales forecasts, and business updates to the Sydney head office
Coordinate closely with trading, logistics, and management teams in Sydney to support the effective execution of sales activities, customer requirements, product specifications, and pricing strategies
Prepare monthly sales reports and business development updates and maintain accurate customer records within customer relationship management systems
Travel regularly throughout Vietnam to develop new business opportunities and maintain customer relationships
Support regional business development initiatives through occasional travel to Southeast Asian countries when required
Communicate and collaborate closely with the general manager and Sydney head office to align commercial objectives and market strategies
Requirements
Bachelor’s degree in Business, Commerce, International Trade, Marketing, or a related field
Minimum 10 years of experience in meat, protein, food ingredients, or food-related business-to-business sales
Strong network and established relationships within Vietnam’s food manufacturing, wholesale, retail, import, distribution, and foodservice industries
Proven experience selling imported meat products, including beef, lamb, mutton, poultry, or related protein products
Demonstrated success in business development, account management, and achieving sales growth targets
Strong negotiation and customer relationship management capabilities, together with sound commercial acumen
Experience in international trading environments and cross-border business negotiations is highly regarded
Fluent written and spoken Vietnamese and English
Proficiency in Microsoft Office applications, particularly Excel, Word, Outlook, and PowerPoint
Experience using customer relationship management and enterprise resource planning systems will be an advantage
Highly motivated, results-driven, and capable of working independently with minimal supervision
Strong interpersonal, communication, and stakeholder management skills
Professional, organised, and able to work effectively with international teams
Willingness to travel extensively within Vietnam and occasionally across Southeast Asia
About the company
A company in the international meat trading and distribution industry, headquartered in Sydney, Australia. The company specialises in supplying imported meat and protein products, including beef, lamb, mutton, goat, poultry, and offal, to food manufacturers, processors, retailers, wholesalers, importers, and foodservice operators. With a presence across international markets, the business focuses on building long-term partnerships and supporting sustainable growth throughout Vietnam and the wider Southeast Asian region.
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