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OVERVIEW
Location: Hanoi
For a prominent English education provider with over hundreds of English schools and language centers in Asia
JOB RESPONSIBILITIES
Plan, set up, and optimize Facebook Ads and SEO activities (Google Ads is a plus).
Develop a comprehensive SEO strategy (On-page, Off-page, Technical SEO) combined with paid advertising campaigns to optimize customer acquisition cost (CAC).
Conduct keyword research to support both website SEO and keyword optimization for Google Ads.
Manage campaigns, budgets, and targeting; monitor and improve CPL, CPA, CTR, Conversion Rate, and ROAS.
Ensure lead volume and quality according to KPI.
Work with Design/Marketing teams to improve images, videos, and landing pages to increase conversion rates.
Set up and manage Pixel, UTM, form tracking — monitor the customer journey from Click → Form/Inbox → Lead → Conversion rate.
Analyze advertising performance periodically.
Collaborate with Sales & Marketing Content teams to evaluate quality from Lead → Appointment → Closed deals.
JOB REQUIREMENTS
At least 1 year of experience running Facebook Ads (required) or multi-channel campaigns.
Hands-on experience in setting up, managing, and optimizing campaigns with real budgets.
Understand key metrics such as Lead, CPL, CPA, CTR, Conversion Rate; performance-driven mindset (focus on leads/conversions).
Ability to analyze data, test, measure, and continuously optimize.
Preferred: experience in education/service industry; knowledge of Google Ads is an advantage.
BENEFITS
Salary is negotiable depending on skills and experience
Full social and health insurance coverage in accordance with regulations.
Annual leave in accordance to regulations
Additional bonuses in accordance to company regulations
Due to the volume of applications, only shortlisted candidates will be contacted. Thank you for your interest.
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