The Livestream Business Development Manager role develops strategic partnerships with Multi-Channel Networks (MCNs), TikTok Shop Affiliate Partners (TAPs), Key Opinion Leaders (KOLs), and Key Opinion Consumers (KOCs) to drive sales growth and strengthen brand awareness. Working on site, the position coordinates livestream campaigns and affiliate programmes on TikTok Shop while evaluating partner performance and commercial results.
Responsibilities
Build and maintain partnerships with MCNs, TAPs, KOLs, and KOCs in the beauty industry
Negotiate collaboration models, commission structures, and campaign participation
Coordinate livestream campaigns, product setup, promotional offers, and affiliate programmes
Monitor livestream performance and optimise campaign results in collaboration with internal and external teams
Analyse sales performance, ROI, and partner effectiveness, and prepare regular reports
Requirements
1–3 years of experience in business development, sales, account management, or livestream e-commerce
Experience in the beauty, skincare, or cosmetics industry is preferred
A strong network of MCNs, KOLs, or KOCs on TikTok Shop or other e-commerce platforms
Good understanding of TikTok Ads, affiliate programmes, GMV Max, and livestream operations
Strong communication, negotiation, and analytical skills
About the company
A growing company in the cosmetics industry specialising in beauty and personal care products. The organisation has a strong focus on e-commerce and social commerce channels.
#LI-JACVN